Let's kick things off with a phase on the basics. Especially, in this chapter I'm mosting likely to cover why technological SEO is still SUPER crucial in 2020. I'll also reveal you what is (and isn't) taken into consideration "technical SEO".
Technical SEO Fundamentals
Technical SEO is the procedure of guaranteeing that a website fulfills the technical requirements of modern online search engine with the objective of boosted organic positions. Important aspects of Technical SEO include crawling, indexing, making, and internet site style.
Why Is Technical SEO Important?
You can have the best site with the most effective material. If your technological SEO is messed up? After that you're not going to rank.
At one of the most basic level, Google and various other online search engine need to be able to locate, crawl, make and also index the web pages on your website.
That's simply damaging the surface. Even if Google DOES index all of your website's content, that doesn't indicate your job is done. That's because, for your site to be totally enhanced for technological SEO, your site's pages require to be protected, mobile enhanced, free of replicate content, fast-loading ... as well as a thousand other points that go into technological optimization. That's not to say that your technical SEO needs to be perfect to place. It does not. The easier you make it for Google to access your material, the far better chance you have to rank.
How Can You Improve Your Technical SEO?
Like I claimed, "Technical SEO" isn't just crawling and indexing. To boost your site's technical optimization, you require to consider:
* Javascript
* XML sitemaps
* Site style
* URL framework
* Structured information
* Thin material
* Duplicate material
* Hreflang
* Canonical tags
* 404 web pages
* 301 redirects
Website Structure and also Navigation
In my viewpoint, your site's framework is "step # 1" of any kind of technological SEO campaign. (Yes, even coming in the past crawling and also indexing).
Off, many creeping and indexing problems take place because of poorly-designed website framework. If you get this action right you don't require to stress as much about Google indexing all of your website's web pages. Second, your site structure influences everything else you do to maximize your site ... from URLs to your sitemap to using robots.txt to block search engines from particular web pages.
Utilize a Flat, Organized Site Structure.
Your site framework is exactly how every one of the web pages on your web site are arranged. As a whole, you desire a framework that's "flat". To put it simply: your website's pages should all be only a few links away from one another.
Why is this important?
A level structure makes it very easy for Google and also other online search engine to creep 100% of your site's web pages. This isn't a large bargain for a blog site or regional pizza shop web site. For an ecommerce site with 250k product web pages? A flat style is a BIG offer. You likewise desire your structure to be super organized.
Regular URL Structure.
There's no need to overthink your URL framework. Especially сео оптимизация if you run a small website (like a blog site). That said: you do want your URLs to comply with a regular, sensible framework. This actually helps customers understand "where" they are on your website. The web pages on our SEO Marketing Hub all consist of the "/ hub/seo" subfolder to help Google understand that all of these pages are under the "SEO Marketing Hub" classification.
Breadcrumbs Navigation.
It's no secret that https://seoconsult.bg/blog/ breadcrumbs navigating is very SEO-friendly. That's because breadcrumbs immediately add internal web links to category and also subpages on your website. Breadcrumbs automatically add interior links to your site.
Which assists solidify your site architecture.
As well as the truth that Google has turned URLs right into breadcrumb-style navigating in the SERPs.
That's all for my guide to technological SEO.